Andrey Simonov, Chris Nosko, Justin M. Rao. Competition and Crowd-Out for Brand Keywords in Sponsored Search. Marketing Science, 37(2):200-215, 2018. [doi]
@article{SimonovNR18, title = {Competition and Crowd-Out for Brand Keywords in Sponsored Search}, author = {Andrey Simonov and Chris Nosko and Justin M. Rao}, year = {2018}, doi = {10.1287/mksc.2017.1065}, url = {https://doi.org/10.1287/mksc.2017.1065}, researchr = {https://researchr.org/publication/SimonovNR18}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {37}, number = {2}, pages = {200-215}, }