Luuk P. A. Simons, Joleen van Loon, Nicole M. de Koning, Janneke Kruse, Harry Bouwman. Increasing the Loyalty Effects of eCRM Across the Service Delivery Cycle. In 22nd Bled eConference: eEnablement:Facilitating an Open, Effective and Representative eSociety, Bled, Slovenia, June 14-17, 2009. pages 1, 2009. [doi]
Abstract is missing.