"Iterate wildly": is User-Centred Design and Prototyping the Key to Strategic Alignment?

Jason Simpson, Carla L. Wilkin, John A. Campbell, Byron W. Keating, Stephen Moore. "Iterate wildly": is User-Centred Design and Prototyping the Key to Strategic Alignment?. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]

Abstract

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