Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies

Fuchsia Sims, Mary-Anne Williams, Steve Elliot. Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies. In International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada. pages 12, IEEE Computer Society, 2007. [doi]

@inproceedings{SimsWE07,
  title = {Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies},
  author = {Fuchsia Sims and Mary-Anne Williams and Steve Elliot},
  year = {2007},
  doi = {10.1109/ICMB.2007.70},
  url = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.70},
  tags = {mobile},
  researchr = {https://researchr.org/publication/SimsWE07},
  cites = {0},
  citedby = {0},
  pages = {12},
  booktitle = {International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada},
  publisher = {IEEE Computer Society},
}