Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies

Fuchsia Sims, Mary-Anne Williams, Steve Elliot. Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies. In International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada. pages 12, IEEE Computer Society, 2007. [doi]

Abstract

Abstract is missing.