A Prediction Model for Initial Trust Formation in B2C eCommerce

Jollean K. Sinclaire, Ronald B. Wilkes, Judith C. Simon. A Prediction Model for Initial Trust Formation in B2C eCommerce. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 507, Association for Information Systems, 2009. [doi]

Abstract

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