Madan G. Singh, Jean-Christaphe Bennavail. TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, November 14-17, 1989, Cambridge, Massachusetts, USA. pages 119-124, IEEE, 1989. [doi]
@inproceedings{SinghB89,
title = {TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries},
author = {Madan G. Singh and Jean-Christaphe Bennavail},
year = {1989},
doi = {10.1109/ICSMC.1989.71264},
url = {http://dx.doi.org/10.1109/ICSMC.1989.71264},
researchr = {https://researchr.org/publication/SinghB89},
cites = {0},
citedby = {0},
pages = {119-124},
booktitle = {Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, November 14-17, 1989, Cambridge, Massachusetts, USA},
publisher = {IEEE},
}