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TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries

Madan G. Singh, Jean-Christaphe Bennavail. TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, November 14-17, 1989, Cambridge, Massachusetts, USA. pages 119-124, IEEE, 1989. [doi]

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