Attribution IQ: Scalable Game Theoretic Attribution in Web Analytics

Ritwik Sinha, Ivan Andrus, Trevor Paulsen. Attribution IQ: Scalable Game Theoretic Attribution in Web Analytics. In Mathieu d'Aquin, Stefan Dietze, Claudia Hauff, Edward Curry, Philippe Cudré-Mauroux, editors, CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020. pages 3461-3464, ACM, 2020. [doi]

Abstract

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