Preference Mapping for Automated Recommendation of Product Attributes for Designing Marketing Content

Moumita Sinha, Rishiraj Saha Roy. Preference Mapping for Automated Recommendation of Product Attributes for Designing Marketing Content. In Toine Bogers, Marijn Koolen, Iván Cantador, editors, Proceedings of the 1st Workshop on New Trends in Content-based Recommender Systems co-located with the 8th ACM Conference on Recommender Systems, CBRecSys@RecSys 2014, Foster City, Silicon Valley, California, USA, October 6, 2014. Volume 1245 of CEUR Workshop Proceedings, pages 65-68, CEUR-WS.org, 2014. [doi]

Abstract

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