Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention - researchr publication

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Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst, German Molina. Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention. Electronic Commerce Research and Applications, 37, 2019. [doi]

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