Andrey Sirotkin, Bronan McCabe. The New Experience for Business: Why User Experience Is the Differentiation Strategy in the Cloud Context. In Aaron Marcus, editor, Design, User Experience, and Usability. Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, Proceedings, Part I. Volume 6769 of Lecture Notes in Computer Science, pages 491-499, Springer, 2011. [doi]
@inproceedings{SirotkinM11, title = {The New Experience for Business: Why User Experience Is the Differentiation Strategy in the Cloud Context}, author = {Andrey Sirotkin and Bronan McCabe}, year = {2011}, doi = {10.1007/978-3-642-21675-6_57}, url = {http://dx.doi.org/10.1007/978-3-642-21675-6_57}, researchr = {https://researchr.org/publication/SirotkinM11}, cites = {0}, citedby = {0}, pages = {491-499}, booktitle = {Design, User Experience, and Usability. Theory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, Proceedings, Part I}, editor = {Aaron Marcus}, volume = {6769}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-642-21674-9}, }