Sergej Sizov, Sarah Piller. Economic value of web keyword advertising campaigns. In Wolfgang Nejdl, Wendy Hall, Paolo Parigi, Steffen Staab, editors, Proceedings of the 8th ACM Conference on Web Science, WebSci 2016, Hannover, Germany, May 22-25, 2016. pages 117-126, ACM, 2016. [doi]
Abstract is missing.