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Exploring the benefits and uses of web analytics tools for non-transactional websites

Manya Sleeper, Sunny Consolvo, Jessica Staddon. Exploring the benefits and uses of web analytics tools for non-transactional websites. In Ron Wakkary, Steve Harrison, Carman Neustaedter, Shaowen Bardzell, Eric Paulos, editors, Designing Interactive Systems Conference 2014, DIS '14, Vancouver, BC, Canada, June 21-25, 2014. pages 681-684, ACM, 2014. [doi]

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Manya Sleeper

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Sunny Consolvo

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Jessica Staddon

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