Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure - researchr publication authors

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Anne R. Smink, Sanne Frowijn, Eva A. van Reijmersdal, Guda van Noort, Peter C. Neijens. Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, 2019. [doi]

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