Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

Anne R. Smink, Sanne Frowijn, Eva A. van Reijmersdal, Guda van Noort, Peter C. Neijens. Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, 2019. [doi]

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