Heather A. Smith, James D. McKeen. Developments in Practice XIV: Marketing KM to the Organization. CAIS, 14:23, 2004. [doi]
@article{SmithM04b, title = {Developments in Practice XIV: Marketing KM to the Organization}, author = {Heather A. Smith and James D. McKeen}, year = {2004}, url = {http://aisel.aisnet.org/cais/vol14/iss1/23}, researchr = {https://researchr.org/publication/SmithM04b}, cites = {0}, citedby = {0}, journal = {CAIS}, volume = {14}, pages = {23}, }