Optimal Price Targeting

Adam N. Smith, Stephan Seiler, Ishant Aggarwal. Optimal Price Targeting. Marketing Science, 42(3):476-499, May 2023. [doi]

@article{SmithSA23,
  title = {Optimal Price Targeting},
  author = {Adam N. Smith and Stephan Seiler and Ishant Aggarwal},
  year = {2023},
  month = {May},
  doi = {10.1287/mksc.2022.1387},
  url = {https://doi.org/10.1287/mksc.2022.1387},
  researchr = {https://researchr.org/publication/SmithSA23},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {42},
  number = {3},
  pages = {476-499},
}