Pawel Robert Smolinski, Jacek Winiarski. Bridging Theory and Practice: Introducing the Heterogeneous Technology Acceptance Model (H-TAM) for Practical Market Research and Product Comparison. In Ivan Lukovic, Srdja Bjeladinovic, Boris Delibasic, Dusan Barac, Netta Iivari, Emilio Insfrán, Michael Lang 0001, Henry Linger, Christoph Schneider, editors, Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation - Proceedings of the 33rd International Conference on Information Systems Development, ISD 2025, Belgrade, Serbia, September 3-5 2025. University of Gdańsk, University of Belgrade, Association for Information Systems, 2025. [doi]
Abstract is missing.