Cristina Soguero-Ruiz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez. On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. Expert Syst. Appl., 39(17):12772-12783, 2012. [doi]
@article{Soguero-RuizGMMR12,
title = {On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison},
author = {Cristina Soguero-Ruiz and Francisco Javier Gimeno-Blanes and Inmaculada Mora-Jiménez and María Pilar Martínez-Ruiz and José Luis Rojo-Álvarez},
year = {2012},
doi = {10.1016/j.eswa.2012.04.017},
url = {http://dx.doi.org/10.1016/j.eswa.2012.04.017},
researchr = {https://researchr.org/publication/Soguero-RuizGMMR12},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {39},
number = {17},
pages = {12772-12783},
}