Sanaz Soltani, Tuure Tuunanen, Lauri Frank, Paulus Torkki. Value Creation Behavior of Oura Ring Users in Social Media- (Customer-dominant LOGIC). In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 244, 2022. [doi]
Abstract is missing.