Insoo Son, Dongwon Lee, Youngkyu Kim. Understanding the Effect of Message Content and User Identity on Information Diffusion in Online Social Networks. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 8, 2013. [doi]
Abstract is missing.