Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message

Hyo Geun Song, Namho Chung, Chulmo Koo. Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 113, 2015. [doi]

Abstract

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