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Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms

Tingting Song, Jinghua Huang, Yong Tan, Yifan Yu. Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms. Information Systems Research, 30(1):191-203, 2019. [doi]

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