Influence in Social Media Marketing: A Quantitative Evaluation Framework from a Large Scale of Empirical Evidence - researchr publication authors

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Junjie Song, Naoum Jamous, Klaus Turowski. Influence in Social Media Marketing: A Quantitative Evaluation Framework from a Large Scale of Empirical Evidence. In Gang Li, Yale Yu, editors, 4th International Conference on Enterprise Systems, ES 2016, Melbourne, Australia, November 2-3, 2016. pages 136-142, IEEE, 2016. [doi]

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