Junjie Song, Naoum Jamous, Klaus Turowski. Influence in Social Media Marketing: A Quantitative Evaluation Framework from a Large Scale of Empirical Evidence. In Gang Li, Yale Yu, editors, 4th International Conference on Enterprise Systems, ES 2016, Melbourne, Australia, November 2-3, 2016. pages 136-142, IEEE, 2016. [doi]
@inproceedings{SongJT16,
title = {Influence in Social Media Marketing: A Quantitative Evaluation Framework from a Large Scale of Empirical Evidence},
author = {Junjie Song and Naoum Jamous and Klaus Turowski},
year = {2016},
doi = {10.1109/ES.2016.24},
url = {http://dx.doi.org/10.1109/ES.2016.24},
researchr = {https://researchr.org/publication/SongJT16},
cites = {0},
citedby = {0},
pages = {136-142},
booktitle = {4th International Conference on Enterprise Systems, ES 2016, Melbourne, Australia, November 2-3, 2016},
editor = {Gang Li and Yale Yu},
publisher = {IEEE},
isbn = {978-1-5090-3790-2},
}