Hyungwoo Song, Kyusik Kim 0001, Hyeonseok Jeon, Minjeong Shin, Bongwon Suh. Who Is Shopping With You? How Persona Design Shapes Cognitive and Social Engagement in AI Shopping Agents. In Alistair Moffat, Falk Scholer, Hannah Bast, Marc Najork, Min Zhang 0006, editors, Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026. pages 4133-4138, ACM, 2026. [doi]
Abstract is missing.