Danyang Song, Shichao Wang, Carol Ou, Xi Chen 0025, Ruitao Liu, Haihong Tang. How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]
Abstract is missing.