Factors Motivating Customers' SNS Brand Page Behaviors: A Comparison Between China and Korea

Mengmeng Song, Nan Wang, Xianfeng Zhang, Lin Qiao. Factors Motivating Customers' SNS Brand Page Behaviors: A Comparison Between China and Korea. Pac. Asia J. Assoc. Inf. Syst., 9(4):3, 2018. [doi]

Abstract

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