Do We Follow Friends or Acquaintances? The Effects of Social Recommendations at Different Shopping Stages

Tingting Song, Cheng Yi, Jinghua Huang. Do We Follow Friends or Acquaintances? The Effects of Social Recommendations at Different Shopping Stages. In Fiona Fui-Hoon Nah, editor, HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8527 of Lecture Notes in Computer Science, pages 765-774, Springer, 2014. [doi]

Abstract

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