Which IT Security Investments Will Pay Off for Suppliers? Using the Kano Model to Determine Customers' Willingness to Pay

Rabea Sonnenschein, André Loske, Peter Buxmann. Which IT Security Investments Will Pay Off for Suppliers? Using the Kano Model to Determine Customers' Willingness to Pay. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 5672-5681, IEEE, 2016. [doi]

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