Yuri Souza, Manuel José Fonseca, Sofia Cardim. Marketing Plan for an Online Business: A Case Study. In Álvaro Rocha 0001, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, Valentina Colla, editors, Information Systems and Technologies - WorldCIST 2023, Volume 4, Pisa, Italy, April 4-6, 2023. Volume 802 of Lecture Notes in Networks and Systems, pages 101-110, Springer, 2023. [doi]
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