Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data

W. Scott Spangler, Larry Proctor, Ying Chen. Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data. In 2008 IEEE / WIC / ACM International Conference on Web Intelligence, WI 2008, 9-12 December 2008, Sydney, NSW, Australia, Main Conference Proceedings. pages 258-264, IEEE, 2008. [doi]

Abstract

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