Applying diffusion of innovations theory to social networks to understand the stages of adoption in connective action campaigns - researchr publication

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Billy Spann, Esther Mead, Maryam Maleki, Nitin Agarwal, Therese L. Williams. Applying diffusion of innovations theory to social networks to understand the stages of adoption in connective action campaigns. Online Social Networks and Media, 28:100201, 2022. [doi]

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