Measurement of Consumer's Individual Search Costs and their Use for Individualized Pricing - researchr publication authors

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Martin Spann, Bernd Skiera, Björn Schäfers. Measurement of Consumer's Individual Search Costs and their Use for Individualized Pricing. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

This author has not been identified. Look up 'Martin Spann' in GoogleThis author has not been identified. Look up 'Bernd Skiera' in GoogleThis author has not been identified. Look up 'Björn Schäfers' in Google

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