Martin Spann, Bernd Skiera, Björn Schäfers. Measurement of Consumer's Individual Search Costs and their Use for Individualized Pricing. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.
Abstract is missing.