Discovering Coverage Patterns for Banner Advertisement Placement

P. Gowtham Srinivas, P. Krishna Reddy, Bhargav Sripada, R. Uday Kiran, D. Satheesh Kumar. Discovering Coverage Patterns for Banner Advertisement Placement. In Pang-Ning Tan, Sanjay Chawla, Chin Kuan Ho, James Bailey, editors, Advances in Knowledge Discovery and Data Mining - 16th Pacific-Asia Conference, PAKDD 2012, Kuala Lumpur, Malaysia, May 29 - June 1, 2012, Proceedings, Part II. Volume 7302 of Lecture Notes in Computer Science, pages 133-144, Springer, 2012. [doi]

@inproceedings{SrinivasRSKK12,
  title = {Discovering Coverage Patterns for Banner Advertisement Placement},
  author = {P. Gowtham Srinivas and P. Krishna Reddy and Bhargav Sripada and R. Uday Kiran and D. Satheesh Kumar},
  year = {2012},
  doi = {10.1007/978-3-642-30220-6_12},
  url = {http://dx.doi.org/10.1007/978-3-642-30220-6_12},
  researchr = {https://researchr.org/publication/SrinivasRSKK12},
  cites = {0},
  citedby = {0},
  pages = {133-144},
  booktitle = {Advances in Knowledge Discovery and Data Mining - 16th Pacific-Asia Conference, PAKDD 2012, Kuala Lumpur, Malaysia, May 29 - June 1, 2012, Proceedings, Part II},
  editor = {Pang-Ning Tan and Sanjay Chawla and Chin Kuan Ho and James Bailey},
  volume = {7302},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-30219-0},
}