To talk or not?: An analysis of firm-initiated social media communication's impact on firm value preservation during a massive disruption across multiple firms and industries

Ravi Srinivasan, Ashish Kumar Jha, Nishant Kumar Verma. To talk or not?: An analysis of firm-initiated social media communication's impact on firm value preservation during a massive disruption across multiple firms and industries. Decision Sciences, 54(4):410-431, August 2023. [doi]

Abstract

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