Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe. Do Promotions Benefit Manufacturers, Retailers, or Both?. Management Science, 50(5):617-629, 2004. [doi]
@article{SrinivasanPHD04,
title = {Do Promotions Benefit Manufacturers, Retailers, or Both?},
author = {Shuba Srinivasan and Koen Pauwels and Dominique M. Hanssens and Marnik G. Dekimpe},
year = {2004},
doi = {10.1287/mnsc.1040.0225},
url = {http://dx.doi.org/10.1287/mnsc.1040.0225},
researchr = {https://researchr.org/publication/SrinivasanPHD04},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {50},
number = {5},
pages = {617-629},
}