Utilizing Degree Centrality Measures for Product Advertisement in Social Networks

Manoj Kumar Srivastav, Somsubhra Gupta, V. M. Priyadharshini, Subhranil Som, Biswaranjan Acharya, Vassilis C. Gerogiannis, Andreas Kanavos, Ioannis Karamitsos. Utilizing Degree Centrality Measures for Product Advertisement in Social Networks. In Maria Papadaki, Marinos Themistocleous, Khalid Al Marri, Marwan Al-Zarouni, editors, Information Systems - 20th European, Mediterranean, and Middle Eastern Conference, EMCIS 2023, Dubai, United Arab Emirates, December 11-12, 2023, Proceedings, Part II. Volume 502 of Lecture Notes in Business Information Processing, pages 77-91, Springer, 2023. [doi]

Abstract

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