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The Role of Trust and Technology Acceptance Model(TAM) on Customer Acceptance of Mobile Banking: An Integrated Model to Improve Mobile Banking in Banking Sector-A Conceptual Paper

R. K. Srivastava, Sindhu Singh, Vivek Srivastava. The Role of Trust and Technology Acceptance Model(TAM) on Customer Acceptance of Mobile Banking: An Integrated Model to Improve Mobile Banking in Banking Sector-A Conceptual Paper. IJABIM, 4(1):31-43, 2013. [doi]

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R. K. Srivastava

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Sindhu Singh

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Vivek Srivastava

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