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Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society's Facebook page

Jatin Srivastava, Jeremy Saks, Amanda J. Weed, Aaron Atkins. Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society's Facebook page. Telematics and Informatics, 35(7):1832-1844, 2018. [doi]

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