Sascha Steinmann, Thomas Kilian, Daniel Brylla. Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
Abstract is missing.