Svetlana Stepchenkova, Andrei Kirilenko, Hany Kim. Grassroots Branding with Twitter: Amazing Florida. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 144-156, Springer, 2013. [doi]
Abstract is missing.