Online Channel Use and Destination Advertising Response

Jason L. Stienmetz, Daniel R. Fesenmaier. Online Channel Use and Destination Advertising Response. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 530-542, Springer, 2013. [doi]

Abstract

Abstract is missing.