Identifying Business Value From The Use Of Social Media: An Sme Perspective

Rosemary Stockdale, Ashir Ahmed, Helana Scheepers. Identifying Business Value From The Use Of Social Media: An Sme Perspective. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 169, 2012. [doi]

@inproceedings{StockdaleAS12,
  title = {Identifying Business Value From The Use Of Social Media: An Sme Perspective},
  author = {Rosemary Stockdale and Ashir Ahmed and Helana Scheepers},
  year = {2012},
  url = {http://aisel.aisnet.org/pacis2012/169},
  researchr = {https://researchr.org/publication/StockdaleAS12},
  cites = {0},
  citedby = {0},
  pages = {169},
  booktitle = {16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012},
  editor = {Shan L. Pan and Tru H. Cao},
}