Rosemary Stockdale, Ashir Ahmed, Helana Scheepers. Identifying Business Value From The Use Of Social Media: An Sme Perspective. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 169, 2012. [doi]
@inproceedings{StockdaleAS12, title = {Identifying Business Value From The Use Of Social Media: An Sme Perspective}, author = {Rosemary Stockdale and Ashir Ahmed and Helana Scheepers}, year = {2012}, url = {http://aisel.aisnet.org/pacis2012/169}, researchr = {https://researchr.org/publication/StockdaleAS12}, cites = {0}, citedby = {0}, pages = {169}, booktitle = {16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012}, editor = {Shan L. Pan and Tru H. Cao}, }