Rosemary Stockdale, Ashir Ahmed, Helana Scheepers. Identifying Business Value From The Use Of Social Media: An Sme Perspective. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 169, 2012. [doi]
Abstract is missing.