An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E Commerce Environment

Catharina Stoecklin-Serino, David B. Paradice. An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E Commerce Environment. JOEUC, 21(1):1-36, 2009. [doi]

Abstract

Abstract is missing.