Andrew Storey, Marc-David Cohen. Exploiting response models: optimizing cross-sell and up-sell opportunities in banking. In Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, July 23-26, 2002, Edmonton, Alberta, Canada. pages 325-331, ACM, 2002. [doi]
@inproceedings{StoreyC02,
title = {Exploiting response models: optimizing cross-sell and up-sell opportunities in banking},
author = {Andrew Storey and Marc-David Cohen},
year = {2002},
doi = {10.1145/775047.775096},
url = {http://doi.acm.org/10.1145/775047.775096},
tags = {optimization},
researchr = {https://researchr.org/publication/StoreyC02},
cites = {0},
citedby = {0},
pages = {325-331},
booktitle = {Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, July 23-26, 2002, Edmonton, Alberta, Canada},
publisher = {ACM},
isbn = {1-58113-567-X},
}