Kati Stormi, Teemu Laine, Tapio Elomaa. Feasibility of B2C Customer Relationship Analytics in the B2B Industrial Context. In Peter M. Bednar, Ulrich Frank, Karlheinz Kautz, editors, 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018. pages 61, 2018. [doi]
Abstract is missing.